BAUD

Pivotal

Leading CRO Helathcare

FULL REBRAND

  • Brand Definition
  • Consulting
  • Research

Pivotal was founded in 2001 by Dr. Ibrahim Farr on the principle that strategic medical advice and support should be the backbone of all clinical trials.
After working for over two decades in the pharmaceutical industry, Dr. Farr recognised the need for a medium-sized CRO with a solid internal medical franchise that could act not only as the «doers» but also as the “co-thinkers” for their clients, through its strategic scientific advice.

Independet Quality

Pivotal has an independent Quality Assurance department that reports directly to the CEO and that has built over years of experience a solid quality system to ensure the highest standards. This is accomplished by the following key elements: Quality Manual, Standard Operating Procedures, systems and project yearly internal audits and continuous staff training.